From Sept.16 - Oct. 2nd, C.C had its first art exhibit-pop up style event in our city, Detroit. Inspired by the widely unknown hoop history period, called the Black Fives Era, and the impact black culture has on the game of basketball. Mixing those early 1900s era beginnings with the new school flavor from the 90s till now. Even had a #creamplayerchallenge shootout on our evolution of rims wall to make sh*t truly interactive. Ran into a few minor issues in the process but nothing can stop the creative mind once it gets to flowing. Created solely by our founder/creative director to tie in more of the CREAM PLAYERS expression we frequently use. Below are images and videos that display the exhibit as well as more insight from the mind of the idea.