What is Streetwear?

Depending on what generation you time travel back to the answer varies but they all have one thing in common, breaking traditions and starting a new era of expression. Going as far as back to the late 19th century you can get a glimpse of this rebellious look in the world of clothing. Take for instance back in the American-Spanish war times closer to 1898, the U.S Navy dished out white t-shirts to naval members to be worn as undershirts with their uniform. This gave birth to the white tees (given its name because of the T-shaped formed by the body) that we love today. Soon the white tee became adopted y the army as well as a uniform standard and that's when their fashion expression really took off to make it a streetwear staple.

Veterans and off-duty soldiers began to try a new thing and instead of wearing it as simple a under garment, the white t-shirt became the piece they wore for nights out on the town as casual clothing. This was the first time it was worn this way and as always like streetwear does it caught eyes and made its way into common society. From this moment on the white tee became a historical canvas making its way into early American films and ads as wardrobe. The game was changed forever just by breaking that one tradition from a want to express self in a new way and be comfortable doing it. Those of us who love streetwear or street style (whatever you want to call it) today have to pay homage to the above history, who knows where the game would be without that lovely white tee.

Now zoom up to the past 50 years of streetwear and you'll see that the same roots of rule breaking are steady changing the game. From the skateboard era of the 80s-early 2000s to the window shattering invasion of street style into the luxury fashion world. Many brands have shifted the culture some of our favorites to name a few are Stussy, The Hundreds, Obey, Don't be Mad(Joe Freshgoods), Vienne Westwood, and BBC. They all have kept up the family tradition of breaking traditions and being a little rebellious in their creative ways. But lets dig deeper and explore the question at hand some more.

Streetwear is a society were those occupying the space just want to express themselves through the canvas called clothing. More than likely the real ones living it prefer to stand-out from the crowd and get extra saucy. Its a style of fashion were one can relax from any social norms of clothing, and just put whatever they want on. Of course making it look good and usually catching eyes because the standing out is common when you have that flavorful style. In the early days of graphic style, graffiti, or punk inspired street style folks were often looked down on from the high fashion world. They said this would tarnish the legacy of fashion so rarely was it accepted by everyone so early own, especially those high fashion folks. But that didn't stop the crowd from continuously growing due to the fact the world only gets younger with more and more of that generation wanting to wear the cool sh*t and look different than the casual, pretty, and clean crowd that's resonated with being old school.

Now look at the current state of fashion and its not hard to notice that the backdated new school of expression that was once gatekept out of the industry of commercial and luxury fashion is running that game as well. The dinosaurs of fashion had no choice but to give in, the world was giving more of its time to that street sh*t and they didn't want to keep losing slices of the pie. Streetwear truly changed the game of fashion and will continue to do so. Lesson learned here, never count out the new school while the story is being written. You just might end up loving it yourself.

1980s Street style graffiti artist and boombox1980s women in streetwear clothing adidas and troop1980s New York Crew wearing Gucci, velour, and Puma while Times SquareKris Kross wearing backwards denim pants and varsity style jacketsPharrell Williams wearing Ice Cream on the red carpet at an event1980s teens in New York wearing street styleTwo black British women wearing streetwear style clothing in the 1980s

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